Verizon Unlimited Plan: Verizon introduced a three-year price lock on its core unlimited plans in April 2025, aiming to bring predictability to consumers amid rising telecom fees. This commitment applies to both new and existing subscribers and covers three tiers of its myPlan offerings—Unlimited Welcome, Unlimited Plus, and Unlimited Ultimate.
However, as of August 2025, the fine print reveals that the price lock does not apply to several increasing fees, which could impact customers’ actual monthly bills.
Breaking Down the Unlimited myPlan Tiers
Unlimited Welcome – Verizon’s Most Affordable
- Price: Starts at $65/month for one line with Auto Pay. With multi-line and BYOD discounts, this can go as low as $30/line for four lines.
- Hotspot: Not included by default, but can be added separately.
- Streaming: 480p on mobile; up to 720p in 5G Ultra Wideband zones if manually enabled.
- Best For: Budget-conscious users who don’t need hotspot access or high streaming resolution.
Unlimited Plus – The Balanced Performer
- Price: Around $80/month for one line; $45/line for four.
- Hotspot: Includes 30GB of high-speed hotspot data.
- Streaming: HD quality up to 720p; UHD in 5G Ultra Wideband areas.
- Ideal For: Users who need occasional hotspot use and better video quality.
Unlimited Ultimate – All-In Premium Plan
- Price: Around $90/month for one line; drops to $65/line for four lines.
- Hotspot: Unlimited, with 200GB at full speed before throttling.
- Streaming: Up to 1080p or 4K in UWB areas.
- Extras: Includes 15GB high-speed data and unlimited texting in 210+ countries.
- Perfect For: Travelers, streamers, and power users.
Device Deals and Promotions
Verizon is pairing these plans with enticing offers:
- Free flagship phones like iPhone 16 and Galaxy S25 with Unlimited Ultimate.
- Free iPhone 16e on Unlimited Welcome with a new line.
- Discounts on smartwatches, earbuds, and tablets when bundled with plans.
Prepaid Options for Extra Savings
Visible Wireless (Verizon’s Budget Brand)
- Visible Plus: Unlimited data at $35/month.
- Includes 50GB high-speed data and access to Verizon’s UWB network.
Verizon Prepaid
- 15GB plan at ~$35/month.
- Unlimited plans from $50–$60/month, with some hotspot and UWB access.
Price Increases: What You Need to Know
Despite the price lock, Verizon is increasing certain administrative and regulatory fees in September 2025:
- Administrative Charge: Up by $0.28 to $3.78/month.
- Regulatory Charge: Up by $0.02 to $0.21/month.
- Device Activation Fee: Rising to $40.
- Tablet Plans: Increasing by $5/month.
These increases are not covered under the price lock, meaning users may still see higher monthly bills.
Loyalty Discount Phase-Out
Verizon is also ending loyalty discounts for many long-time customers starting August, which could raise prices even further despite advertised rates.
Class Action Settlement
Verizon is currently facing a $100 million settlement regarding undisclosed fees added to customer bills—another red flag for those relying solely on the plan’s base pricing.
Who Should Choose What?
- Budget Users: Unlimited Welcome or Visible Plus offers best value at $30–$35/line.
- Families: Multi-line discounts make higher-tier plans more affordable.
- Heavy Users: Unlimited Ultimate delivers premium data, hotspot, and travel perks.
- Light Users: Verizon Prepaid’s 15GB plan at $35 is a solid pick.
Final Take
Verizon’s $30/line Unlimited Welcome Plan sounds like a steal, and the three-year price lock adds appeal. But with rising fees, disappearing discounts, and fine-print loopholes, customers must look beyond base pricing. Be sure to review all charges before switching—or you might pay more than expected.